> ## Documentation Index
> Fetch the complete documentation index at: https://brandless.io/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Create an agent

> Guide for creating AI voice and chat agents under clients in Brandless white-label platform.

An agent is an AI voice or chat assistant that you configure and assign to your clients. You create agents from the Agents page, choose which client owns it, and customize everything from there.

## Steps

<Steps>
  <Step title="Go to the Agents page">
    Open **Agents** in the sidebar. You'll see a list of all voice and chat agents across your clients.
  </Step>

  <Step title="Click Add agent">
    In the top right, click **Add agent**. If you haven't created any clients yet, the button will be disabled — [create a client first](/docs/clients/create).
  </Step>

  <Step title="Select a client">
    In the dialog, choose which client this agent belongs to using the **Client** dropdown.
  </Step>

  <Step title="Name the agent">
    Enter a name in the **Agent name** field (up to 100 characters). This is what your clients will see. Example: "Sara" or "Customer Support Bot".
  </Step>

  <Step title="Create agent">
    Click **Create agent**. The new agent opens in the editor, ready to configure.
  </Step>
</Steps>

## What opens next

Once created, you land on the agent editor. Voice and system prompt start with sensible defaults — edit them on the agent page (they're not locked). You can:

* Customize the **system prompt** to define the agent's personality and behavior
* Pick a **voice** for voice agents (the AI's speaking voice)
* Set the **first message** — what the agent says when a conversation starts
* Choose the **language** and **LLM** (language model)
* Test the agent live in the **playground**

Voice agents can answer phone calls; chat agents handle text conversations via [embedded chat](/docs/chat/embed) or your own interface.

<Note>
  All agents belong to exactly one client at creation time. You pick the client when you create the agent — it can't be changed later.
</Note>

<Warning>
  Only agency admins and owners can create agents. If you're a team member, ask an admin to create the agent for you.
</Warning>

## Related

* [Create a client](/docs/clients/create)
* [Assign an agent to a client](/docs/clients/assign-agent)
* [Configure a system prompt](/docs/agents/system-prompt)
* [Publish an agent](/docs/agents/publish)