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Your subdomain is the URL where your customers sign in and access their dashboard. It’s unique to your account and appears as your-slug.brandless.app. You can choose it now and change it anytime, though updates will affect any existing customer-facing links.

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Understanding your subdomain

When you set up your account, you pick a slug (like “acme”) that becomes your customer login URL: acme.brandless.app. This is the address your customers use to access the dashboard. The slug can only contain lowercase letters, numbers, and hyphens — spaces and uppercase letters are automatically converted. If someone else has already claimed your first choice, the system automatically adds a suffix like -2 or -3 to make it unique. You can edit it anytime from the Branding section of your settings.

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Steps

1

Go to Branding settings

From the dashboard, navigate to Branding in your account menu.
2

Find the Customer login URL field

In the Profile section, look for the field labeled Customer login URL. Your current slug appears on the left; the platform domain .brandless.app appears on the right.
3

Edit your subdomain

Click the field and type your new slug. Spaces are converted to hyphens, and letters are lowercased automatically — so My-Acme becomes my-acme. Keep it short and memorable for your customers.
4

Save changes

Click Save changes at the bottom of the form. Your new login URL is live immediately.

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Important notes

Changing your subdomain affects any existing bookmarks or links your customers may have saved. If you’re already in production, notify your customers of the new URL before updating it.
You can only use lowercase letters, numbers, and hyphens in your slug. Spaces and uppercase letters are automatically converted.
If your desired slug is taken, the system will suggest an alternative with a numeric suffix (like -2). You can choose a different slug instead.

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Next step

Once your subdomain is set, consider upgrading to a custom domain (like app.yourbrand.com) for a fully branded experience. A custom domain removes the .brandless.app suffix and makes your sign-in page feel like it belongs entirely to your brand.